Consious Fashion Choice

9/01/2016
@Buro247Singapore : Fashion has never been more popular, more democratised or as widely consumed as it is today but when was the last time you asked yourself about the origins of the clothes that you wear? Would you question things more if you knew that fashion was the second highest polluter in the world, right behind oil? That one in six people who work in the global fashion and textile industy — the majority women who earn less than $3 a day? Or that more than half of all clothes produced end up in a landfill, of which most are made of synthetic, petroleum-based fibers that will take decades to decompose? Clothing production is up more than 400% from just two decades ago and 8 billion pieces of clothing are purchased globally a year, this is neither sustainable nor ecologically sound based on the planet's finite resources and how the majority of garments are currently made. Would you make different choices if you knew all the facts? We think and hope you will. # regram 1 minute episode from @truecostmovie by @andrew_morgan
A video posted by Miroslava Duma (@miraduma) on


One afternoon, When I was in first year in university (the end of 2010), Few of my friends and I went to alun alun Lor, for awul-awul. A friend of mine told me that we will go thrifting. I imagine it would be small booth of 1x1 meters square, with lovely used dress from 80's. When I arrived, I was surprised by the view. There's a sea of used clothes as far as I could see. The smallest booth would be in size of 4x3 meter square and fully stuffed with clothes, hanging on the rack or ceiling tightly. At least there is 20 or even more booths. The bigger booth would go up to the size of 8x6 meter square. Only 10% of clothes, that is actually wearable and the rest is I really in bad condition, that is impossible to be reuse in anyway. To make it worse I could tell that the clothes not coming from 80's or 90's but it came from early 2000.

When I was a teenager, I would love to experiment with crazy trends. The rapid growth of fast fashion supported my interest, by providing trendy items in affordable price. At least I would buy a new fashion pieces every month, and that would multiply by 10 when it is holiday season and off season sale. But After I had seen lots of piles of clothes in awul-awul, I realize, that my clothes would be polluter in the end. As the fashion trends quickly in such short period, there will be one style that leaving the 'Trendy' list. This one item that might never make any appearance, and soon forgotten and lost it's value. Since it durability is not one of consideration in fast fashion production, we notice that after only few uses and washes, the clothes started to break down. Since fashion is more afforable this day, we won't bother try to stitch broken holes. We will throw it away, while justify that it is no longer in trend and it's not in good condition, and that's how probably our clothes end up in awul-awul.

Fast forward to 2016, as I going through my Instagram feeds, I was drawn into caption that miroslava duma write about today's fashion.

" Fashion has never been more popular, more democratised or as widely consumed as it is today but when was the last time you asked yourself about the origins of the clothes that you wear? Would you question things more if you knew that fashion was the second highest polluter in the world, right behind oil? That one in six people who work in the global fashion and textile industy — the majority women who earn less than $3 a day? Or that more than half of all clothes produced end up in a landfill, of which most are made of synthetic, petroleum-based fibers that will take decades to decompose? Clothing production is up more than 400% from just two decades ago and 8 billion pieces of clothing are purchased globally a year, this is neither sustainable nor ecologically sound based on the planet's finite resources and how the majority of garments are currently made. Would you make different choices if you knew all the facts? We think and hope you will."

Miroslava Duma @Miraduma

Such a shocking revelation, how fashion actually contribute to pollution and source of social problems. So let's be more conscious every time you shop. When you buy something, make sure that it fit you perfectly. Take time to asked your self, "would you wear it for 100 times?". Because your choice would make a significant changes in the world.



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